Eli Tiny Drinks
Brand Identity
2026
Brand Identity
2026
Eli is a quiet pause in the city’s rhythm, designed for passing through rather than staying. A self-initiated brand concept exploring moments of pause in the city. It focuses on simple, carefully made drinks that offer a brief moment of stillness between destinations, reduced to what is essential: a drink, a gesture, a moment.
The Eli brand identity’s sketch process evolved alongside the character’s development. Starting from rough sketches, it gradually reached its final form, completing the brand identity.